How Instagram Convinces Us to Eat Terrible-Tasting Food
San Francisco is a city of long lines, and on a Saturday afternoon few lines here are longer than the one in front of the Chocolate Chair in Japantown. The Chocolate Chair’s specialty is Dragon’s Breath, neon-colored balls of puffed rice cereal soaked in liquid nitrogen. When you take a bite, the nitrogen-infusion fills your mouth with a dense, smoke-like gas. Breathe the gas out through your nose or mouth, and voilà, man becomes dragon.
Link: How Instagram Convinces Us to Eat Terrible-Tasting Food