Strategy Analytics

Apple Shipped 14.5M iPads in Holiday Quarter According to Strategy Analytics

Apple shipped an estimated 14.5 million iPads in the fourth quarter of 2018, according to research firm Strategy Analytics. Apple no longer discloses iPad, iPhone, or Mac unit sales in its earnings reports, leaving us with these estimated figures, which can vary quite significantly between research firms. With the iPhone, for example, estimated shipments have …

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Strategy Analytics: Apple Shipped an Estimated 65.9 Million iPhones in Holiday Quarter

Apple shipped an estimated 65.9 million iPhones during the first fiscal quarter of 2019 (aka the fourth calendar quarter of 2018) according to new data shared today by Strategy Analytics. As of this quarter, Apple is no longer providing a breakdown of unit sales of the iPhone, iPad, and Mac, so we will not have …

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Apple Sold an Estimated 600,000 HomePod Speakers During the First Quarter of 2018

Apple sold an estimated 600,000 HomePod speakers during the first quarter of 2018, according to new estimates shared this morning by Strategy Analytics. Apple’s sales allowed it to capture just 6 percent of the global smart speaker market, coming in well behind Amazon and Google. Amazon shipped an estimated 4 million Echo smart speakers during …

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iPhone's Market Share Grew Slightly Last Quarter Despite a Few Weeks of Galaxy S9 Availability

Apple’s share of the worldwide smartphone market grew slightly in the first three months of 2018, despite Samsung launching the Galaxy S9 and Galaxy S9+ in March, according to research firms IDC and Strategy Analytics. Apple on Tuesday reported that it sold 52.2 million iPhones last quarter. Based on that, the research firms estimate that …

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Apple Recorded More Than Half of Total Smartphone Industry Revenue in iPhone X Launch Quarter

Apple captured a record 51 percent share of revenue in the worldwide smartphone industry last quarter, which encompassed the launch of the iPhone X, according to research firm Strategy Analytics. iPhone revenue totaled $61.5 billion in the fourth quarter of 2017, as Apple disclosed in its earnings report earlier this month. Strategy Analytics estimates Apple’s …

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iPhone 7 Remained World's Most Popular Smartphone Model in June Quarter

iPhone 7 and iPhone 7 Plus remained the world’s most popular smartphones in the second quarter, ahead of Samsung’s newer Galaxy S8 and Galaxy S8+, according to market research firm Strategy Analytics. Apple shipped an estimated 16.9 million iPhone 7 units and 15.1 million iPhone 7 Plus units worldwide in the quarter, which corresponds with …

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