Kantar Worldpanel

iOS Grew U.S. Market Share This Spring Thanks to 'Unprecedented Depth' of Price Options as Android 'Felt the Heat'

In the United States, iOS saw significant growth in the three months ending June 2018, with market share up 5.9 percentage points to 38.7 percent as tracked in the newest data from Kantar Worldpanel ComTech. Helping to boost iOS performance were sales for the iPhone 8 and iPhone 8 Plus, together accounting for nearly one …

iOS Grew U.S. Market Share This Spring Thanks to 'Unprecedented Depth' of Price Options as Android 'Felt the Heat' Read More »

iOS Gained Market Share in Most Countries This Summer, Although Samsung Drove Gains for Android in UK

Apple’s portion of the mobile ecosystem market increased in eight major territories in the three months ending August 2017, according to new data collected and shared by Kantar Worldpanel. Over the summer of 2017, iOS saw growth in the following territories compared to the same year-ago period: Spain (4.4 percentage point increase), followed by China …

iOS Gained Market Share in Most Countries This Summer, Although Samsung Drove Gains for Android in UK Read More »

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