footwear

Under Armour's HOVR connected shoes aim to make you a smarter runner

Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of connected sneakers (five, to be exact), starting with… Source: Engadget | Under Armour's HOVR connected shoes aim …

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Adidas is using augmented reality to sell limited-edition sneakers

It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to ta… Source: Engadget | Adidas is using augmented reality to sell limited-edition …

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