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Adidas is using augmented reality to sell limited-edition sneakers

It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to ta… Source: Engadget | Adidas is using augmented reality to sell limited-edition …

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Snap is bringing augmented reality Lenses to the desktop

Fresh off its Q3 2018 earnings report, in which it broke a revenue record, Snap Inc. is making another major announcement. Meet Snap Camera, a standalone application that will bring the company's popular augmented reality filters, aka Lenses, to the… Source: Engadget | Snap is bringing augmented reality Lenses to the desktop

Twitch streamers are getting Snap's AR selfie filters

As part of its Snap Camera announcement, Snap Inc. has revealed a partnership with Twitch that will bring augmented reality Lenses to users of the video-streaming site. This will give Twitch streamers access to thousands of Snapchat-style selfie filt… Source: Engadget | Twitch streamers are getting Snap's AR selfie filters

Red Bull puts an entire mountain in your living room with AR

It's too late for you to catch a plane to Utah and watch Red Bull Rampage, a freeride mountain bike competition featuring some of the best riders in the world, live in person. But you can bring all of the ridges, slopes, and rocky terrain of the Virg… Source: Engadget | Red Bull puts an …

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Coord's new app will help catalog curb rules on city streets

How often have you stared at a curb, unable to decipher whether you're allowed to leave your car there or not because the parking signs seem completely contradictory? That's just the kind of problem Coord is looking to solve. The company announced th… Source: Engadget | Coord's new app will help catalog curb rules on …

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New Google Lens features are now live on Android phones

It wasn't too long ago that Google announced a slew of new features coming to its various products, from the terrifyingly realistic Duplex phone-calling Assistant to the tantalizingly useful camera-based navigation for Maps. These new tools are start… Source: Engadget | New Google Lens features are now live on Android phones

Lenovo's mixed reality headset offers built-in tracking for $350

Windows Mixed Reality headsets are coming out of the woodwork at IFA, and now it's Lenovo's turn to add to the introductions. It's launching the Explorer, and the headgear will sound very familiar if you've seen other models — not that this is neces… Source: Engadget

The grantees of Engadget’s $500,000 immersive arts program

When we launched the Alternate Realities grant program in May we had no idea what to expect. We saw a need for funding in the arts happening at just the time when new media like AR and VR were starting to go mainstream. So, with support from our pare… Source: Engadget