Apple’s Hollywood ambitions

Apple Working on 'Swagger' TV Show Based on NBA Star Kevin Durant

Apple is developing a new drama series that’s based on the early life and career of NBA star Kevin Durant, who plays for the Golden State Warriors, reports Variety. The show, called “Swagger,” was inspired by Durant’s experiences as a youth playing basketball. It will highlight the world of Amateur Athletic Union (AAU) basketball, taking …

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Apple Picks Up 'Little America' TV Show Written by The Big Sick's Kumail Nanjiani and Emily V. Gordon

Apple has picked up a new TV show called “Little America,” a half-hour anthology series written by Kumail Nanjiani and Emily V. Gordon, the duo behind popular movie “The Big Sick,” and Lee Eisenberg, who produced comedy series “SMILF” and will serve as showrunner. According to Deadline, “Little America” is based on a series of …

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Apple Orders New TV Series From 'La La Land' Creator Damien Chazelle

Apple this week signed a straight-to-series order for a drama series from “La La Land” creator Damien Chazelle, according to reports from Variety and The New York Times. Little is known about the series at this time, but Chazelle plans to write and direct each episode of the series, as well as executive produce. Apple …

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Apple to Lease New Office Building in Culver City

Apple is planning to lease a four-story 128,000 square-foot office building in Culver City, reports Los Angeles real estate news site The Real Deal. The building, located at 8777 Washington Boulevard, was originally going to be leased by HBO, but HBO backed out. The location includes office space and 4,500 square feet of ground-level retail. …

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Apple Wants to Produce Comedies and Dramas That Are Viewer Friendly Enough for Apple Stores

Apple’s reported $1 billion push into original content will include comedies and emotional dramas with broad appeal, according to Bloomberg. The report claims Apple wants every show it produces to be suitable enough for an Apple Store, as opposed to content with nudity, raw language, and violence. Hollywood producers that have pitched edgier content, such …

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Apple Expands TV Efforts in Europe With Hiring of Channel 4 Alum Jay Hunt

In the wake of Apple’s hiring of Jamie Erlicht, Zack Van Amburg, Matt Cherniss, and Morgan Wandell for its ongoing push into premium television content, Variety reports today that the company has now hired Channel 4 alum Jay Hunt as creative director for Europe under Apple’s Worldwide Video service. Hunt will start work in January …

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Four More TV Execs Join Apple's Video Content Team

Four additional veteran executives from the television industry are joining Apple’s video content team, according to a new report from Variety. Former head of current programming at Sony Pictures Kim Rozenfeld is joining Apple as its future head of programming and lead executive on documentary series development. Apple has thus far purchased several music-related documentaries …

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Apple Looking to Purchase 'James Bond' Film Distribution Rights

As its hunt for original television and film content heats up, Apple is now reportedly looking to land film distribution rights to the James Bond film franchise (via The Hollywood Reporter). Warner Bros. is said to be the front contender, but Apple and fellow tech company Amazon are both in “hot pursuit” of the spy …

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