Apple News

Apple Urging Major Newspapers to Join Texture Subscription Service

Apple has been talking with major U.S. newspapers about adding their content to the Texture magazine app that Apple purchased in March, reports Recode. Eddy Cue and other Apple executives have spoken with the New York Times, the Wall Street Journal, and the Washington Post about joining the Texture service. All of these newspapers limit …

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Apple News Now Allows All Publishers to Serve Ads via Google DoubleClick

Apple News now lets all publishers use Google’s industry standard ad-serving tool DoubleClick, after limited testing last year. Apple told Digiday that DoubleClick can now be used to serve traditional banner ads on Apple News, including animated GIF ads, but it can’t yet be used to serve HTML5-based ads or pre-roll video ads in the …

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Apple Expected to Launch Subscription News Service Within Next Year Following Texture Acquisition

Apple plans to offer a subscription-based news service within the next year, according to Mark Gurman, reporting for Bloomberg News. Apple declined to comment on the report, as it has not announced the plans publicly. The service is said to be based on subscription-based digital magazine app Texture, which is expected to be integrated into …

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Apple News Drives Significant Traffic to Stories, Publishers Can Pitch Articles via Slack

Apple News can yield a flood of traffic for news publishers, with the app accounting for as much as 50 to 60 percent of readership for some stories, according to a paywalled report by Tom Dotan for The Information. Apple News has generated half of Vox.com’s daily traffic at times, according to a person familiar …

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Flipboard Founder Claims Apple News is 'a Product Living in the Past'

Apple’s mobile news platform has been accused of “living in the past” by the co-founder and head of rival news curation service Flipboard. The comments were made at Tuesday’s Code Media event in California, where Flipboard CEO Mike McCue participated in an onstage Q&A regarding the future of content curation in the digital mobile space. …

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Apple News Introduces Coverage Portal of 2018 Winter Olympics in Partnership With NBC

Apple News will be a go-to source for coverage of the 2018 Olympic Winter Games in Pyeongchang, South Korea, which officially begin with Friday’s opening ceremony, although some competition is already underway. A new section devoted to the Winter Olympics is now available within the “For You” tab of Apple News in the United States, …

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