Apple ads

Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads

Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel. The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight. Many of the …

Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New AdsRead More »

Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOH

Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released “Citizen Kane” single from Korean indie group HYUKOH. As with previous Animoji karaoke songs Apple has shared, the new spot features Apple’s Animoji characters lip syncing to the new song. HYUKOH’s “Citizen Kane” single comes ahead of …

Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOHRead More »

Apple's 'Barbers' iPhone 7 Plus Ad Wins ADC Best of Show Award

At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple’s “Barbers” ad for the iPhone 7 Plus won a Best of Show award. First introduced in May 2017, the “Barbers” ad features a barbershop where images captured with an iPhone 7 Plus are used …

Apple's 'Barbers' iPhone 7 Plus Ad Wins ADC Best of Show AwardRead More »

Apple Shares New Videos Aimed at Luring Android Users to iPhone

Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone. The first video, “Ease,” is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple. In …

Apple Shares New Videos Aimed at Luring Android Users to iPhoneRead More »

Apple Shares Behind the Scenes Look at How the Portrait Lighting Feature Was Created

Apple this evening uploaded a new “Portrait Lighting” video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created. Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless …

Apple Shares Behind the Scenes Look at How the Portrait Lighting Feature Was CreatedRead More »

Apple Shares First Series of HomePod Ads With Focus on Music

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer. The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its …

Apple Shares First Series of HomePod Ads With Focus on MusicRead More »

Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino [Updated]

Apple’s Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X. The ads, shared by Apple on YouTube, feature the alien Animoji singing “Redbone” by Childish Gambino and the Animoji dog, fox, and poop singing “Stir Fry” from Migos. Other …

Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino [Updated]Read More »

Apple's New iPhone X Video Focuses on Selfies Taken With Portrait Lighting

Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X. The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone’s front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali. Portrait Lighting has …

Apple's New iPhone X Video Focuses on Selfies Taken With Portrait LightingRead More »

Apple Hires a Few Dozen Employees From Silicon Valley Data Science Startup

Apple has hired several data scientists from Silicon Valley Data Science, a consulting firm that offers data engineering and data science services, reports Bloomberg. A few dozen employees from Silicon Valley Data Science joined Apple in December and January to help the company better use its data to improve its advertising efforts. According to the …

Apple Hires a Few Dozen Employees From Silicon Valley Data Science StartupRead More »

Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song “Go” by Louis The Child, are part of a larger campaign ongoing since last year. The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple’s …

Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented RealityRead More »

Apple Shares New Video Highlighting Portrait Lighting on iPhone X

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, this time showing off the new Portrait Lighting mode on the iPhone X. In the 38-second video entitled “A New Light,” Apple explains that Portrait Lighting offers studio quality lighting effects without the studio, while also showing off each of the different …

Apple Shares New Video Highlighting Portrait Lighting on iPhone XRead More »

Apple Shares New Ads Highlighting iPhone X Features Like Animoji Karaoke

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji. Apple’s 38-second “Animoji Yourself” spot shows off “Animoji Karaoke,” a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to …

Apple Shares New Ads Highlighting iPhone X Features Like Animoji KaraokeRead More »

Apple Shares New 'Sway' Holiday Ad Featuring AirPods and iPhone X

Apple traditionally shares a touching holiday ad in November or December, and this year’s spot, Sway, was uploaded to the company’s YouTube channel this afternoon. The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song “Palace” by Sam Smith. She runs into a …

Apple Shares New 'Sway' Holiday Ad Featuring AirPods and iPhone XRead More »

Apple Shares Two Tutorial Videos Covering Portrait Lighting on iPhone 8 Plus

Apple today shared two new tutorial videos on its YouTube channel, walking users through the steps required to use the new Portrait Lighting feature on the iPhone 8 Plus. The first video focuses on how to shoot using Portrait Lighting, while the second video covers how to add Portrait Lighting effects when editing a photo. …

Apple Shares Two Tutorial Videos Covering Portrait Lighting on iPhone 8 PlusRead More »

Apple Shares New Series of How To Videos Focusing on iPad and iOS 11

Apple today uploaded several iPad Pro how to videos to its YouTube channel, focusing on new features that are coming to the iPad in iOS 11. Each video is just under a minute in length and all of the videos were made in the same style — with two hands demonstrating new iPad functionality. There …

Apple Shares New Series of How To Videos Focusing on iPad and iOS 11Read More »