Apple ads

Apple Advertising Partner Media Arts Lab Cuts ~50 Employees

Apple advertising partner Media Arts Lab has let go of approximately 50 employees, reports Bloomberg. Media Arts Lab is owned by TBWAChiatDay and Apple is its only client. Staff cuts were made in multiple divisions, but many of the employees who were let go worked in the strategy division that helped Apple create ads for …

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Apple Shares New 'Simple as That' Ad in 'Privacy on iPhone' Series

Apple this afternoon shared a new “Privacy on iPhone” ad on its YouTube channel, highlighting the company’s support of customer privacy. The spot is a simple overview of a city that zooms across office buildings, homes, and more, before centering on a girl with an iPhone 11 Pro Max, all while a voice over talks …

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Apple Shares Video Showcasing Apple Arcade Games in 100 Seconds

Apple today shared a new video on its YouTube channel that highlights some of the games coming to Apple Arcade in 100 seconds. Earlier this week, Apple announced that its subscription-based Apple Arcade gaming service will launch September 19 in over 150 countries. In the United States, pricing is set at $4.99 per month, with …

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Apple Showcases Cute Ways Customers Have Customized Their AirPods Cases in Korean Ad

Apple today shared a new AirPods ad in Korea that showcases a variety of cute ways in which customers have customized their AirPods charging cases, including adding heart stickers, teddy bear ornaments, salt and pepper decals, and more. Many of the AirPods cases have also been transformed into keychains. Apple does not offer any of …

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Apple Shares Heartfelt 'Real Stories' From Apple Watch Wearers in Latest Videos

Apple today shared a pair of heartfelt videos titled Real Stories and Real Stories: Michael on its YouTube channel. The first video focuses on the Apple Watch’s potential to save lives, including a man who crashed while kitesurfing and used his Apple Watch to call his son, a 13-year-old boy whose Apple Watch alerted him …

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Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks

Apple today shared a new video in its long running “Shot on iPhone” ad campaign, this time festuring “decotora,” aka extravagantly decorated trucks that are popular in Japan. The video features a truck driver named Kazuya Sekino who has crated a decotora named “Lady Misaki” that’s outfitted with hundreds of LED lights, perfectly showcasing the …

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Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads

Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel. The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight. Many of the …

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Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOH

Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released “Citizen Kane” single from Korean indie group HYUKOH. As with previous Animoji karaoke songs Apple has shared, the new spot features Apple’s Animoji characters lip syncing to the new song. HYUKOH’s “Citizen Kane” single comes ahead of …

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Apple's 'Barbers' iPhone 7 Plus Ad Wins ADC Best of Show Award

At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple’s “Barbers” ad for the iPhone 7 Plus won a Best of Show award. First introduced in May 2017, the “Barbers” ad features a barbershop where images captured with an iPhone 7 Plus are used …

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Apple Shares New Videos Aimed at Luring Android Users to iPhone

Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone. The first video, “Ease,” is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple. In …

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Apple Shares Behind the Scenes Look at How the Portrait Lighting Feature Was Created

Apple this evening uploaded a new “Portrait Lighting” video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created. Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless …

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Apple Shares First Series of HomePod Ads With Focus on Music

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer. The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its …

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Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino [Updated]

Apple’s Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X. The ads, shared by Apple on YouTube, feature the alien Animoji singing “Redbone” by Childish Gambino and the Animoji dog, fox, and poop singing “Stir Fry” from Migos. Other …

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Apple's New iPhone X Video Focuses on Selfies Taken With Portrait Lighting

Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X. The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone’s front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali. Portrait Lighting has …

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