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Apple Shares New Videos Aimed at Luring Android Users to iPhone

Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone. The first video, “Ease,” is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple. In …

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Apple Shares Behind the Scenes Look at How the Portrait Lighting Feature Was Created

Apple this evening uploaded a new “Portrait Lighting” video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created. Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless …

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Apple Shares First Series of HomePod Ads With Focus on Music

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer. The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its …

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Apple's Grammy Ads Feature Animoji Singing Songs From Migos and Childish Gambino [Updated]

Apple’s Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X. The ads, shared by Apple on YouTube, feature the alien Animoji singing “Redbone” by Childish Gambino and the Animoji dog, fox, and poop singing “Stir Fry” from Migos. Other …

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Apple's New iPhone X Video Focuses on Selfies Taken With Portrait Lighting

Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X. The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone’s front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali. Portrait Lighting has …

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Apple Hires a Few Dozen Employees From Silicon Valley Data Science Startup

Apple has hired several data scientists from Silicon Valley Data Science, a consulting firm that offers data engineering and data science services, reports Bloomberg. A few dozen employees from Silicon Valley Data Science joined Apple in December and January to help the company better use its data to improve its advertising efforts. According to the …

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Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song “Go” by Louis The Child, are part of a larger campaign ongoing since last year. The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple’s …

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Apple Shares New Video Highlighting Portrait Lighting on iPhone X

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, this time showing off the new Portrait Lighting mode on the iPhone X. In the 38-second video entitled “A New Light,” Apple explains that Portrait Lighting offers studio quality lighting effects without the studio, while also showing off each of the different …

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Apple Shares New Ads Highlighting iPhone X Features Like Animoji Karaoke

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji. Apple’s 38-second “Animoji Yourself” spot shows off “Animoji Karaoke,” a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to …

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Apple Shares Two Tutorial Videos Covering Portrait Lighting on iPhone 8 Plus

Apple today shared two new tutorial videos on its YouTube channel, walking users through the steps required to use the new Portrait Lighting feature on the iPhone 8 Plus. The first video focuses on how to shoot using Portrait Lighting, while the second video covers how to add Portrait Lighting effects when editing a photo. …

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