Interbrand

Apple Named World's Most Valuable Brand for Fifth Consecutive Year

Apple was named the world’s most valuable brand in Interbrand’s 2017 Best Global Brands ranking this week, marking Apple’s fifth consecutive year in the position. Apple’s Interbrand valuation was up three percent, coming in at $184.15 billion to beat out Google ($141.7B), Microsoft ($80B), Coca-Cola ($69.7B), Amazon ($64.8B), and Samsung ($59.3B). Apple and Google together …

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