augmented reality

Google Maps Gaining AR Street View, 'For You' Recommendations, and More

Google today outlined several new features coming to Google Maps at its Google I/O developer conference in Mountain View, California this morning. First and foremost, this summer, Google Maps will be updated with a new personalized “For You” section that offers up recommendations based on your interests. The Maps app is gaining a dedicated “For …

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Snapchat Launches 'Snappables' Augmented Reality Games That Can Be Played With Friends

Snapchat today announced the launch of Snappables, which are new Snapchat Lenses that are designed to allow Snapchat users to play augmented reality games with their friends. Interactive Snappable lenses are located right near other Snapchat Lenses in the Lens Carousel and can be accessed by tapping the icon on the left side of the …

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Developer 'Survios' Details Process of Porting VR Title to iMac Pro, Says Apple Has 'A Lot of Passion' for VR

When Apple launched the iMac Pro last December, virtual reality applications and content creation were headlining features for the high-end computer. Prior to that, the company focused on Metal 2 and VR-based content as major additions to macOS High Sierra during WWDC 2017, also announcing multiple game studios putting their support behind Mac-based VR experiences, …

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Tim Cook Thinks Retailers Will Find Augmented Reality as Key as Having a Website

Apple CEO Tim Cook believes there isn’t any sector or industry that will be untouched by augmented reality going forward. Tim Cook via Alastair Nicol for Vogue In a recent interview with Vogue, Cook said he believes the technology will transform everything from fashion runway shows to shopping.”If you think about a runway show in …

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