Apple’s Hollywood ambitions

Apple Plans English-Language Adaptation of French Show 'Calls'

In the latest piece of news surrounding Apple’s original television content plans, the company has given a series order to an adaptation of the French series “Calls,” which aired in France beginning in 2017 (via Variety). Created by Timothée Hochet, “Calls” is described as a short-form series that tells stories via snippets of audio taken …

Apple Plans English-Language Adaptation of French Show 'Calls'Read More »

Apple to Develop Kids Programming in Partnership With Sesame Workshop

Apple is partnering up with Sesame Workshop to create a range of programming for children, reports Variety. The partnership was established by Zack Van Amburg and Jamie Erlicht, who have been heading up Apple’s video efforts. Sesame Workshop is a non-profit organization that develops educational children’s programs such as “Sesame Street,” a popular, well-known, long-running …

Apple to Develop Kids Programming in Partnership With Sesame WorkshopRead More »

Apple Orders 'Little Voices' Series from Producer J.J. Abrams, Featuring Original Music by Sara Bareilles

As its stable of original television shows increases, Apple has now ordered a new half-hour dramedy called “Little Voices” straight to series (via Variety). The show comes from executive producers J.J. Abrams and Sara Bareilles, and is described as a love letter to “the diverse musicality of New York.” Little Voices will explore the lives …

Apple Orders 'Little Voices' Series from Producer J.J. Abrams, Featuring Original Music by Sara BareillesRead More »

21st Century Fox CEO Says Apple Still Just 'Dabbling' in Original TV Content

In early 2017, Apple CEO Tim Cook described the company’s plans for original TV content on Apple Music as placing a “toe in the water” for its television ambitions at the time. Eventually, Planet of the Apps and Carpool Karaoke debuted on the service, but since then frequent reports have indicated Apple is now “completely …

21st Century Fox CEO Says Apple Still Just 'Dabbling' in Original TV ContentRead More »

Quick Takes: Apple Hires a Latin TV Head, New Owner of Reserve Strap Plans to Sue Apple, and More

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays. Friday, March 2 Apple announces hiring of Sony TV’s Angélica Guerra as Head of Latin American Programming: Guerra oversaw Sony Picture Television’s …

Quick Takes: Apple Hires a Latin TV Head, New Owner of Reserve Strap Plans to Sue Apple, and MoreRead More »

Apple Working on 'Swagger' TV Show Based on NBA Star Kevin Durant

Apple is developing a new drama series that’s based on the early life and career of NBA star Kevin Durant, who plays for the Golden State Warriors, reports Variety. The show, called “Swagger,” was inspired by Durant’s experiences as a youth playing basketball. It will highlight the world of Amateur Athletic Union (AAU) basketball, taking …

Apple Working on 'Swagger' TV Show Based on NBA Star Kevin DurantRead More »

Apple Picks Up 'Little America' TV Show Written by The Big Sick's Kumail Nanjiani and Emily V. Gordon

Apple has picked up a new TV show called “Little America,” a half-hour anthology series written by Kumail Nanjiani and Emily V. Gordon, the duo behind popular movie “The Big Sick,” and Lee Eisenberg, who produced comedy series “SMILF” and will serve as showrunner. According to Deadline, “Little America” is based on a series of …

Apple Picks Up 'Little America' TV Show Written by The Big Sick's Kumail Nanjiani and Emily V. GordonRead More »

Apple Orders New TV Series From 'La La Land' Creator Damien Chazelle

Apple this week signed a straight-to-series order for a drama series from “La La Land” creator Damien Chazelle, according to reports from Variety and The New York Times. Little is known about the series at this time, but Chazelle plans to write and direct each episode of the series, as well as executive produce. Apple …

Apple Orders New TV Series From 'La La Land' Creator Damien ChazelleRead More »

Apple to Lease New Office Building in Culver City

Apple is planning to lease a four-story 128,000 square-foot office building in Culver City, reports Los Angeles real estate news site The Real Deal. The building, located at 8777 Washington Boulevard, was originally going to be leased by HBO, but HBO backed out. The location includes office space and 4,500 square feet of ground-level retail. …

Apple to Lease New Office Building in Culver CityRead More »

Apple Wants to Produce Comedies and Dramas That Are Viewer Friendly Enough for Apple Stores

Apple’s reported $1 billion push into original content will include comedies and emotional dramas with broad appeal, according to Bloomberg. The report claims Apple wants every show it produces to be suitable enough for an Apple Store, as opposed to content with nudity, raw language, and violence. Hollywood producers that have pitched edgier content, such …

Apple Wants to Produce Comedies and Dramas That Are Viewer Friendly Enough for Apple StoresRead More »

Apple Expands TV Efforts in Europe With Hiring of Channel 4 Alum Jay Hunt

In the wake of Apple’s hiring of Jamie Erlicht, Zack Van Amburg, Matt Cherniss, and Morgan Wandell for its ongoing push into premium television content, Variety reports today that the company has now hired Channel 4 alum Jay Hunt as creative director for Europe under Apple’s Worldwide Video service. Hunt will start work in January …

Apple Expands TV Efforts in Europe With Hiring of Channel 4 Alum Jay HuntRead More »

Four More TV Execs Join Apple's Video Content Team

Four additional veteran executives from the television industry are joining Apple’s video content team, according to a new report from Variety. Former head of current programming at Sony Pictures Kim Rozenfeld is joining Apple as its future head of programming and lead executive on documentary series development. Apple has thus far purchased several music-related documentaries …

Four More TV Execs Join Apple's Video Content TeamRead More »

Apple Looking to Purchase 'James Bond' Film Distribution Rights

As its hunt for original television and film content heats up, Apple is now reportedly looking to land film distribution rights to the James Bond film franchise (via The Hollywood Reporter). Warner Bros. is said to be the front contender, but Apple and fellow tech company Amazon are both in “hot pursuit” of the spy …

Apple Looking to Purchase 'James Bond' Film Distribution RightsRead More »