Apple’s Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X.
The ads, shared by Apple on YouTube, feature the alien Animoji singing “Redbone” by Childish Gambino and the Animoji dog, fox, and poop singing “Stir Fry” from Migos. Other Animoji characters and emoji also make appearances in the two videos.
Animoji are 3D emoji characters that are designed to mimic your facial expressions and emotions using the TrueDepth camera on the iPhone X. Shortly after the iPhone X launched, people discovered that you could use Animoji to record yourself lip syncing to a song and then overlay the original music, leading to the birth of Animoji karaoke.
Animoji karaoke is not as popular as it was following the debut of the iPhone X, but Apple has previously featured Animoji karaoke in iPhone X ads.
You can watch the two new Animoji ad spots on YouTube, or catch them during the Grammys on January 28. The “Alien” ad will air following Childish Gambino’s performance, while the “Amigos” ad will air right after the Best Rap Album category, which Migos is nominated for, according to Adweek.
Update: Apple has removed the Migos ad from YouTube shortly after uploading it. We’ll re-add it to the post when it returns to Apple’s YouTube channel.Tag: Apple adsDiscuss this article in our forums